2017 Forbes Under 30 Summit
Facebook translation has left me some epic failures on my past writings(both ways) so I took more time to write in Korean and English.
์ด์ข๊ฒ Ashoka์ Babson์ผ๋ก๋ถํฐ ํ์์ ๋ฐ์ ์ง๋ 3์ผ๊ฐ ๋ณด์คํด์์ ๊ฐ์ต๋ ํฌ๋ธ์ค(Forbes)์ โUnder 30 Summitโ ํ์ฌ์ ์ด๋๋์๋ค. ๊ต์ค์ ์์ ๊ต์๋๋ค์ด ์ ๋ฌํด์ฃผ๋ ์ง์์ ๋ ๋จน๋ ๊ฑด ๋งค์ฐ ๊ฐ์ฌํ์ง๋ง, ํ๋ฃจ์ ํ๊ท 6์๊ฐ์ ์ญ ์์์๋ค๊ฐ, ์ด๋ ๊ฒ ๋ฐ์์ ์๋ค๊ฐ๋ค ํ๋ ๋๋ฌด ์ข์๋ค. ํฌ๋ธ์ค ํ์ฌ๋ ํนํ ๋ค์ํ ์ ๋ฝ๋ค์ด ์ฐธ์ฌํ ํ์ฌ์ฌ์ ์๋ก์ ๋ค. ๊ธฐ์ต์ ๋จ๋ ๋ช ๊ฐ์ง๋ฅผ ์ ์๋ฉด:
- ์ปจํผ๋ฐ์ค์ ์ ์ฑ์ ํจ๊ณผ
์ด๋ฐ ํ์ฌ์ ์ฑ๊ณต์ ์ธก์ ํ๋ ์ฌ๋ฌ๊ฐ์ง ์์๊ฐ ์๊ฒ ์ง๋ง, ๊ธฐ์ต์ ๋จ์ ์ ์์ ๋งํ ํ์ฌ๋ฅผ ๊ธฐํ ๋ฐ ์งํํ๊ธฐ ์ํด์๋ ๊ตณ์ด ๋ชจ๋ ์ธ์ ์ด ์๋ก์ด ์ง์๊ณผ ์ ๋ช ํ ์ฐ์ฌ๋ก ๊ฐ๋์ฐฐ ํ์๊ฐ ์๋ค. ์๋๋์๋ ๊ทธ๋ ์ง ์์๋, ํ์ฌ์ฅ์ ๋ฐ ์ธํ , ์ฐธ๊ฐ์, ์์, ์ฌ์ง์ด ํ์ฌ์ ๋ฐฐ์น๋ ๊ด๊ณ ๋ค๋ก๋ถํฐ ์ฐธ๊ฐ์๋ค์ด โ์ง์ง๋ชจ๋โ์ ์ ์ด๋ค์ด ์๋ก์ด โ์๊ฐโ์ ์ฃผ๋ ๊ฑด, ์ธก์ ํ๊ธฐ ์ด๋ ต์ง๋ง ํ์ฌ ํ ํ๋ฑ ์ ์ด๋ด๋ 10์ ๋ง์ ์ 10์ ์ ์ค๋ฌธ์กฐ์ฌ ๋ณด๋ค ํจ์ฌ ์ค์ํ๊ณ ์๋ฏธ๊น๋ค.
2. influencer์ ํน๊ถ
์ผ๋๋ฆญ ๋ผ๋ง, ์ ์ฌํผ ์ปค์ณ, ์นผ๋ฆฌ ํด๋ก์ค, ์กด ์ค์ปฌ๋ฆฌ๋ฑ ์ด๋ฆ๋ง ๋ค์ด๋ ใ ใทใทํ ์ฐ์ฌ๋ค์ด ๋ค์ํ ๋ฉ์์ง๋ฅผ ์ ๋ฌํ๋ค. ์ผ๋ฐ ์ฐ์ฌ๊ฐ ์ ์ ๊ฐ๊ฒฝ์ ์คํ ๋ฆฌํ ๋ง์ ๋ฌด๋จํ ์ ๋ฅผ ์จ์ผ ์ฒญ์ค์ ๊ด์ฌ์ ๋๊ณ , ๋ฐ์๋ฅผ ๋ฐ๊ณ ๊ฐ๋์ ์ค ์ ์๋ค๋ฉด, ์ด๋ค์ ๊ทธ๋ฅ ๋ฌด๋์ ์ฐ๋ค๋ ์ฌ์ค ๋ง์ผ๋ก ๊ด์ฌ๊ณผ ๋ฐ์๋ฅผ ์ด๋์ด๋ด๊ณ , ํ๋ฒํ ์ด์ผ๊ธฐ๋ฅผ ํด๋ ๊ทธ ํจ๊ณผ์ ์๋ฏธ๊ฐ ๋ฐฐ๊ฐ๋์ด ๋ ์ฝ๊ฒ ๊ฐ๋์ ์ฃผ์๋ค. ์ด๊ฒ influencer๋ค์ด ๊ฐ์ง ํน๊ถ์ด๋ฉฐ, ์ด๋์ influencer๋ค์ด ํน์ ์ด์์ ๋ํด ์ ์ ๋ชจ์ผ๋ฉด ํฐ ํ์ ๋ฐํํ๋ ๊ฒ ๊ฐ๋ค.
3. Adam Neumann, CEO of WeWork:
- โ๋น์ ์ ์ฐฝ์ ๋ชฉํ๊ฐ 10์ต๋ฌ๋ฌ์ ๊ฐ์นํ๊ฐ๋ฅผ ๋ฐ๋ ์ ๋์ฝ์ ๋ง๋๋ ๊ฑฐ๋ผ๋ฉด, ๊ทธ ๋ชฉํ๋ฅผ ๋ฌ์ฑํด๋ ๋น์ ์ด ํ๋ณตํ์ง ์์ ๋ฟ๋ง ์๋๋ผ, ๊ทธ ๋ชฉํ๋ฅผ ๋ฌ์ฑํ ํ๋ฅ ์์ฒด๊ฐ ๋ฎ์์ง ๊ฑฐ๋ค. ์ธ๊ฐ์ ๊ฒฐ๊ตญ ๊ฐ์ ์ํ๋ โfullfillment(์ฑ์ทจ)โ์ ๋ฐ๋ผ ๋๊ธฐ๊ฐ ์ ๋ฐ๋๋ฉฐ, ๋๊ณผ ๋ช ์๋ ๊ทธ ๋ฌด์ธ๊ฐ๋ฅผ ์ฑ์ทจํ๊ธฐ ์ํ ์๋จ์ด์, ๋ถ์์ ์ผ๋ก ๋ฐ๋ผ์ค๋ ๊ฒฐ๊ณผ์ด๊ธฐ ๋๋ฌธ์ด๋ค.โ
- โ์์ค์ ์ง์๋ค์๊ฒ ๊ฐ์ฅ ์ค์ํ ๊ฒ๋ ๊ทธ๋ค์ fulfillment๋ผ๊ณ ์๊ฐํ๋ค. ์๋ ์ ์ฝ 200๋ช ์ ์ง์๋ค์๊ฒ ๋ง์ฝ ๋ณด๋์ค๋ฅผ ์ง๊ธ๋ฐ๋๋ค๋ฉด ๋ฌด์ผ ํ๊ฒ ๋๋๊ณ ๋ฌผ์ด๋ดค๋๋ฐ, ๋ง์ ์ด๋ค์ด ๋ค๋ฅธ ๋๋ผ๋ก ์ฌํ์ ๊ฐ๊ฑฐ๋ ๋ด์ฌ๋ฅผ ํ๊ฒ ๋ค๊ณ ํ๋ค. ๋ณด๋์ค๋ก ํ๊ธ์ ๋ฐ๊ฑฐ๋ ์ด๋ฌํ โ๊ฒฝํโ์ ํ์ฌ์์ ์ง์ํด์ค ์ ์๋ค๊ณ ์ ํ๊ถ์ ์ฃผ์๋๋ฐ, ์ด ์ค 98%๊ฐ ํ๊ธ๋ณด๋ค ๊ฒฝํ์ ์ ํํ๋ค.โ
- โ๋ ์ฒ์๋ถํฐ ํฐ ๊ทธ๋ฆผ์ ๊ทธ๋ฆฌ๊ณ ์ ์ ์์ํด์ผ ํ๋ค. 7๋ ์ ๋ธ๋ฃจํด๋ฆฐ์ ์์ค 1ํธ์ ์ ์ง์ ๋๋ ์ฌ๋ฌด๊ณต๊ฐ ๋์์ธ, ์ด์, ๊ณ ๊ฐ๊ด๋ฆฌ ์ ์ฑ ๋ฑ ๋ชจ๋ ๊ฒฐ์ ์ ๋ง์น ์ฐ๋ฆฌ๊ฐ ์ง๊ธ ๋น๋ฉ 1000๊ฐ๋ฅผ ์ด์ํ๊ณ ์๋ค๊ณ ๊ฐ์ ํ๊ณ ๋ด๋ ธ๋ค. ๊ทธ๋ ์ง ์์๋ค๋ฉด ์ ๋๋ก ์ง๊ธ๊น์ง์ ์ฑ๊ณผ๋ฅผ ์ผ๊ถ๋ด์ง ๋ชปํ์ ๊ฑฐ๋ค. ๋ ํฌ๊ฒ ์๊ฐํด๋ผ.โ
4. Saket Modi, CEO of Lucideus:
- ๊ฐ์ฅ ์ผํนํ๋ ์ธ์ โฆ ํ ์ฐธ๊ฐ์๋ก๋ถํฐ ํด๋ํฐ์ ์ ๊น ๋น๋ ค๋ ๋๋๊ณ ํ๋๋ ์ง์ง 30์ด๋ ์๋์ ์คํฌ๋ฆฐ์ ๊ทธ ์ฌ๋์ ๋ฌธ์๊ธฐ๋ก, ์ฃผ์๋ก, ํตํ๋ด์ญ์ ํดํนํ์ฌ ๋ผ์ด๋ธ๋ก ๋ณด์ฌ์คฌ๋ค. ์ฌ์ง์ด ์๊ฒฉ์ผ๋ก ์์ฑ๋ น์ ํ์ผ์ ๋ฐ ์ ์๊ณ , ์ด๋์ ๋์ ์ปดํจํฐ ์ ๋ณด๋ง ์๋ค๋ฉด ๋ ธํธ๋ถ์ ์น์บ ์ ๋ฌผ๋ก ๋ชจ๋ํฐ ์คํฌ๋ฆฐ์ท๊น์ง ํดํนํ ์ ์๋ค๊ณ ํ๋ค. ๊ทธ๋ฆฌ๊ณ ๊ทธ๋ ๋งํ๋ค. โIโm not trying to scare you!โ โฆ.
5. ํฌ๋ธ์ค์์ ์งํํ๋ ํ์ฌ๋ ๊ทธ ์ฃผ์ ๊ฐ ๋ฑ๋ฑํ๊ณ ๊ฑด์กฐํ ์ ์๋ค๊ณ ์๊ฐํ ๋์ ์์์ ๋ณด๊ธฐ์ข๊ฒ ๋น๋๊ฐ๋ค:
- ๋ช ๋ฌ ์ ์ฑํฌ๋กฑ์ผ๋ก ๊ตฌ์ค์์ ์ฌ๋ผ ์ฌ์ํ 500 Startup CEO์๊ฒ ํผํด๋ฅผ ์ ์ ์ธ ๋ช ์ ์ฌ์ฑ์ด ์ค๋ฆฌ์ฝ๋ฐธ๋ฆฌ์ ํฝ๋ฐฐํ๋ ๋จ์ฑ์ฐ์์ฃผ์์ ๋ํด ๋ํ๋ฅผ ๋๋๋ ์ธ์ ์ ๋งค์ฐ ์๋ฏธ ๊น์๋ค.
- ๊ทธ๋ฆฌ๊ณ ๋ฏธ๊ตญ์ ํ ์น์ค ํ ๋ผํผ์คํธ๊ฐ ๋์ ์ฐจ๋ก๋ก ๊ธฐ์ ๊ฐ๋ค์ ์๋ดํด์ฃผ๋ ์ธ์ ๋ ์ฐธ ํฅ๋ฏธ๋ก์ ๋ค. ์ฒ์์๋ ๋จ๋งค ๊ณต๋์ฐฝ์ ์๊ฐ, ๋ค์์๋ ๋ถ๋ถ์ฐฝ์ ์๊ฐ ๋์๋ค. ์น์ค์๋ ๊ฑฐ๋ฆฌ๊ฐ ๋ฉ์์ง๋ง, ์ฐฝ์ ์ด ๊ฒ์ผ๋ก๋ ๋ฉ์ ธ๋ณด์ผ ์ ์์์ง๋ผ๋ ์ด๋ง๋ฌด์ํ ์ ์ ์ ์คํธ๋ ์ค์ ์๋ฌ๋ฆด ์ ์๋ค๋ ๋ฉ์์ง๋ฅผ ๋ํ๋ด๊ธฐ์๋ ์ฌ๋ฏธ์๋ ์ปจ์ ์ด์๋ค.
6. [ํจ๊ณผ์ ์ธ ๋น์์ด]์ฃผ์ ๋ฟ ์๋๋ผ ์ฐ์ฌ๋ค์ ์์ธ ๋ํ ๋งค์ฐ ์ธ์์ ์ด์๋ค. ๋ง๋ํ ๋ฐํ์๋ฃ๋ฅผ ์ค๋นํด์ wow๋ฅผ ์ค๋งํ ์ปจํ ์ธ ๋ฅผ ๋ฉ์ง๊ฒ ํฌ์ฅํ๋ ค๊ณ ํ๋ ์ธ์ ์ ํ๋๋ ์์๊ณ , ๋ช ๋ช ์ ๋นผ๊ณ ๋ ํธํ๊ฒ๊ณ ๋ค๋ฆฌ๋ฅผ ๊ผฌ๊ณ ์๊ฑฐ๋ ๋์๋ค๋๋ฉด์ ๋ํ๋ฅผ ๋๋ ์ ๋ฃ๊ธฐ์ ๋งค์ฐ ํธํ๋ค. ๊ทธ๋ฆฌ๊ณ ์ฐ์ฌ๋ค์ โshitโ, โfuckโ๋ฑ์ ๋น์์ด๋ฅผ ๊ฝค ์์ฃผ ๋๋ฐํ๋ค. ๊ทธ๋ค์ ๋งค์ฐ ํจ๊ณผ์ ์ด์๋ค. ์์์ ์์๋์ผ๋ฉฐ ์ฐ์ฌ๊ฐ ๊ฐ์กฐํ๋ ค๊ณ ํ๋ ๋ถ๋ถ์ด ๋์ฑ ์๋ฟ์๋ ๊ฒ ๊ฐ๋ค. ์ด๋ฐ ๋น์์ด๋ค์ ๋งฅ๋ฝ์ด ๋งค์ฐ ๊ฑด์ ํ๊ธฐ ๋๋ฌธ์ด๋ค.
7. Thank you Ashoka and Babson for sponsoring my participation!
I got so lucky and invited to participate in 2017 Forbes Under 30 Summit. As much as Iโm grateful for daily hours of sitting inside classrooms and being spoonfed with new knowledge, it was so much fun to be out and walk around for a few doses of inspiration. Here are a few things I learned:
- Qualitative implication of a conference
There are probably multiple KPIs that measure success of events like this. But it doesnโt always take sessions jam-packed with new knowledge or amazing stories. Various elements of the event from the venue, participant networks, food, or even the ads may serendipitously spark thoughts for people to think of new connections, reflections and hence inspired.
2. Being an influencer
Forbes was a great embodiment to how name brand amplifies oneโs message significantly. Once you see one celebrity after another like Kendrick Lamar, Ashton Kutcher, Karli Closs, or John Scully, itโs not difficult to find yourself clapping for their presence regardless of what they say. On the contrary, it takes so much for a nobody to be up on the stage, grab everyoneโs attention, engage them with an amazing story, and get a round of applause with a beautiful message. This attests a)how easy it can be for influencers to get people to listen to and therefore b)how easily they can push for a change via putting together their voices.
3. Adam Neumann and WeWork:
- People care about fulfillment, a part of which money can help them get there, not a final goal. Base you dream to build your company on that fulfillment, not a desire to become a billionaire.
- This sense of fulfillment as a core source of motivation applies to WeWorkโs employees as well. Most employees, when asked to take either cash or travel with colleagues(sponsored) for a bonus, 98% chose to travel with colleagues.
- Think big at all times. When working on their first building in Brookyln, NY 7 years ago, (now WeWork has over 170 locations in multiple countries), Neumann made decisions as though they had 1,000.
- Hereโs a good summary of what Neumann said in the : https://goo.gl/kkbJxb
4. Saket Modi, CEO of Lucideus:
- This was probably the most shocking and engaging session out of all. (I mostly attended the tech sessions.) This guy came onto the stage and asked for a volunteer to borrow a phone. He literally did a live demo of hacking that personโs address book, SMS history and call history under 30 seconds. He was also able to activate voice recording without the user knowing. He also showed how he can just easily hack other computers nearby, take a screenshot or access its webcam without the computer knowing.
- He concluded by saying something like โI wasnโt trying to scary you guysโฆโ
- โฆ
5. Variety of fresh and important topics
My expectation that most topics at this event would be dry and formal couldnโt have been more wrong. There was a session called โThe Whistleblowersโ, in which three victims from 500 StartUp ex-CEOโs sexual harassment spoke genuinely and actively about male dominance culture in the Silicon Valley. There was also another session by a sex therapist providing consultation to entrepreneurs that are in brother-sister relationship and another in married status. Her advice was far from pertaining to sex health, but I found it effective enough to learn that being an entrepreneur entails an enormous amount of stress in spite of its seeming glory.
6. Effective profanity
The attitudes and tones of speakers were quite intriguing to me as well. Rather than having a TED-Talk styled, clean presentation, most speakers sat comfortably or walked around for what was more like friendly conversations. Celebrities didnโt hesitate to drop the f word or say โshitโ here and there, which I found pretty effective in resonating with what they were saying. I think the context was what made the profanity rather friendly.
7. Thank you Ashoka and Babson for sponsoring my participation!