Facebook translation has left me some epic failures on my past writings(both ways) so I took more time to write in Korean and English.

์šด์ข‹๊ฒŒ Ashoka์™€ Babson์œผ๋กœ๋ถ€ํ„ฐ ํ›„์›์„ ๋ฐ›์•„ ์ง€๋‚œ 3์ผ๊ฐ„ ๋ณด์Šคํ„ด์—์„œ ๊ฐœ์ตœ๋œ ํฌ๋ธŒ์Šค(Forbes)์˜ โ€œUnder 30 Summitโ€ ํ–‰์‚ฌ์— ์ดˆ๋Œ€๋˜์—ˆ๋‹ค. ๊ต์‹ค์— ์•‰์•„ ๊ต์ˆ˜๋‹˜๋“ค์ด ์ „๋‹ฌํ•ด์ฃผ๋Š” ์ง€์‹์„ ๋– ๋จน๋Š” ๊ฑด ๋งค์šฐ ๊ฐ์‚ฌํ•˜์ง€๋งŒ, ํ•˜๋ฃจ์— ํ‰๊ท  6์‹œ๊ฐ„์„ ์ญ‰ ์•‰์•„์žˆ๋‹ค๊ฐ€, ์ด๋ ‡๊ฒŒ ๋ฐ–์—์„œ ์™”๋‹ค๊ฐ”๋‹ค ํ•˜๋‹ˆ ๋„ˆ๋ฌด ์ข‹์•˜๋‹ค. ํฌ๋ธŒ์Šค ํ–‰์‚ฌ๋Š” ํŠนํžˆ ๋‹ค์–‘ํ•œ ์…€๋Ÿฝ๋“ค์ด ์ฐธ์—ฌํ•œ ํ–‰์‚ฌ์—ฌ์„œ ์ƒˆ๋กœ์› ๋‹ค. ๊ธฐ์–ต์— ๋‚จ๋Š” ๋ช‡ ๊ฐ€์ง€๋ฅผ ์ ์ž๋ฉด:

  1. ์ปจํผ๋Ÿฐ์Šค์˜ ์ •์„ฑ์  ํšจ๊ณผ

์ด๋Ÿฐ ํ–‰์‚ฌ์˜ ์„ฑ๊ณต์„ ์ธก์ •ํ•˜๋Š” ์—ฌ๋Ÿฌ๊ฐ€์ง€ ์š”์†Œ๊ฐ€ ์žˆ๊ฒ ์ง€๋งŒ, ๊ธฐ์–ต์— ๋‚จ์„ ์ˆ˜ ์žˆ์„ ๋งŒํ•œ ํ–‰์‚ฌ๋ฅผ ๊ธฐํš ๋ฐ ์ง„ํ–‰ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ๊ตณ์ด ๋ชจ๋“  ์„ธ์…˜์ด ์ƒˆ๋กœ์šด ์ง€์‹๊ณผ ์œ ๋ช…ํ•œ ์—ฐ์‚ฌ๋กœ ๊ฐ€๋“์ฐฐ ํ•„์š”๊ฐ€ ์—†๋‹ค. ์˜๋„๋˜์—ˆ๋˜ ๊ทธ๋ ‡์ง€ ์•Š์•˜๋˜, ํ–‰์‚ฌ์žฅ์†Œ ๋ฐ ์„ธํŒ…, ์ฐธ๊ฐ€์ž, ์Œ์‹, ์‹ฌ์ง€์–ด ํ–‰์‚ฌ์— ๋ฐฐ์น˜๋œ ๊ด‘๊ณ ๋“ค๋กœ๋ถ€ํ„ฐ ์ฐธ๊ฐ€์ž๋“ค์ด โ€œ์ง„์ง€๋ชจ๋“œโ€์— ์ ‘์–ด๋“ค์–ด ์ƒˆ๋กœ์šด โ€œ์˜๊ฐโ€์„ ์ฃผ๋Š” ๊ฑด, ์ธก์ •ํ•˜๊ธฐ ์–ด๋ ต์ง€๋งŒ ํ–‰์‚ฌ ํ›„ ํ›„๋”ฑ ์ ์–ด๋‚ด๋Š” 10์  ๋งŒ์ ์— 10์ ์˜ ์„ค๋ฌธ์กฐ์‚ฌ ๋ณด๋‹ค ํ›จ์”ฌ ์ค‘์š”ํ•˜๊ณ  ์˜๋ฏธ๊นŠ๋‹ค.

2. influencer์˜ ํŠน๊ถŒ

์ผ„๋“œ๋ฆญ ๋ผ๋งˆ, ์• ์‰ฌํŠผ ์ปค์ณ, ์นผ๋ฆฌ ํด๋กœ์Šค, ์กด ์Šค์ปฌ๋ฆฌ๋“ฑ ์ด๋ฆ„๋งŒ ๋“ค์–ด๋„ ใ…Žใ„ทใ„ทํ•œ ์—ฐ์‚ฌ๋“ค์ด ๋‹ค์–‘ํ•œ ๋ฉ”์‹œ์ง€๋ฅผ ์ „๋‹ฌํ–ˆ๋‹ค. ์ผ๋ฐ˜ ์—ฐ์‚ฌ๊ฐ€ ์ ์ž…๊ฐ€๊ฒฝ์˜ ์Šคํ† ๋ฆฌํ…”๋ง์— ๋ฌด๋‹จํ•œ ์• ๋ฅผ ์จ์•ผ ์ฒญ์ค‘์˜ ๊ด€์‹ฌ์„ ๋Œ๊ณ , ๋ฐ•์ˆ˜๋ฅผ ๋ฐ›๊ณ  ๊ฐ๋™์„ ์ค„ ์ˆ˜ ์žˆ๋‹ค๋ฉด, ์ด๋“ค์€ ๊ทธ๋ƒฅ ๋ฌด๋Œ€์— ์„ฐ๋‹ค๋Š” ์‚ฌ์‹ค ๋งŒ์œผ๋กœ ๊ด€์‹ฌ๊ณผ ๋ฐ•์ˆ˜๋ฅผ ์ด๋Œ์–ด๋‚ด๊ณ , ํ‰๋ฒ”ํ•œ ์ด์•ผ๊ธฐ๋ฅผ ํ•ด๋„ ๊ทธ ํšจ๊ณผ์™€ ์˜๋ฏธ๊ฐ€ ๋ฐฐ๊ฐ€๋˜์–ด ๋” ์‰ฝ๊ฒŒ ๊ฐ๋™์„ ์ฃผ์—ˆ๋‹ค. ์ด๊ฒŒ influencer๋“ค์ด ๊ฐ€์ง„ ํŠน๊ถŒ์ด๋ฉฐ, ์ด๋ž˜์„œ influencer๋“ค์ด ํŠน์ • ์ด์Šˆ์— ๋Œ€ํ•ด ์ž…์„ ๋ชจ์œผ๋ฉด ํฐ ํž˜์„ ๋ฐœํœ˜ํ•˜๋Š” ๊ฒƒ ๊ฐ™๋‹ค.

3. Adam Neumann, CEO of WeWork:

  • โ€œ๋‹น์‹ ์˜ ์ฐฝ์—…๋ชฉํ‘œ๊ฐ€ 10์–ต๋‹ฌ๋Ÿฌ์˜ ๊ฐ€์น˜ํ‰๊ฐ€๋ฅผ ๋ฐ›๋Š” ์œ ๋‹ˆ์ฝ˜์„ ๋งŒ๋“œ๋Š” ๊ฑฐ๋ผ๋ฉด, ๊ทธ ๋ชฉํ‘œ๋ฅผ ๋‹ฌ์„ฑํ•ด๋„ ๋‹น์‹ ์ด ํ–‰๋ณตํ•˜์ง€ ์•Š์„ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ๊ทธ ๋ชฉํ‘œ๋ฅผ ๋‹ฌ์„ฑํ•  ํ™•๋ฅ  ์ž์ฒด๊ฐ€ ๋‚ฎ์•„์งˆ ๊ฑฐ๋‹ค. ์ธ๊ฐ„์€ ๊ฒฐ๊ตญ ๊ฐ์ž ์›ํ•˜๋Š” โ€˜fullfillment(์„ฑ์ทจ)โ€™์— ๋”ฐ๋ผ ๋™๊ธฐ๊ฐ€ ์œ ๋ฐœ๋˜๋ฉฐ, ๋ˆ๊ณผ ๋ช…์˜ˆ๋Š” ๊ทธ ๋ฌด์–ธ๊ฐ€๋ฅผ ์„ฑ์ทจํ•˜๊ธฐ ์œ„ํ•œ ์ˆ˜๋‹จ์ด์ž, ๋ถ€์ˆ˜์ ์œผ๋กœ ๋”ฐ๋ผ์˜ค๋Š” ๊ฒฐ๊ณผ์ด๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.โ€
  • โ€œ์œ„์›ค์˜ ์ง์›๋“ค์—๊ฒŒ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ๊ฒƒ๋„ ๊ทธ๋“ค์˜ fulfillment๋ผ๊ณ  ์ƒ๊ฐํ•œ๋‹ค. ์ž‘๋…„์— ์•ฝ 200๋ช…์˜ ์ง์›๋“ค์—๊ฒŒ ๋งŒ์•ฝ ๋ณด๋„ˆ์Šค๋ฅผ ์ง€๊ธ‰๋ฐ›๋Š”๋‹ค๋ฉด ๋ฌด์–ผ ํ•˜๊ฒ ๋Š๋ƒ๊ณ  ๋ฌผ์–ด๋ดค๋Š”๋ฐ, ๋งŽ์€ ์ด๋“ค์ด ๋‹ค๋ฅธ ๋‚˜๋ผ๋กœ ์—ฌํ–‰์„ ๊ฐ€๊ฑฐ๋‚˜ ๋ด‰์‚ฌ๋ฅผ ํ•˜๊ฒ ๋‹ค๊ณ  ํ–ˆ๋‹ค. ๋ณด๋„ˆ์Šค๋กœ ํ˜„๊ธˆ์„ ๋ฐ›๊ฑฐ๋‚˜ ์ด๋Ÿฌํ•œ โ€˜๊ฒฝํ—˜โ€™์„ ํšŒ์‚ฌ์—์„œ ์ง€์›ํ•ด์ค„ ์ˆ˜ ์žˆ๋‹ค๊ณ  ์„ ํƒ๊ถŒ์„ ์ฃผ์—ˆ๋Š”๋ฐ, ์ด ์ค‘ 98%๊ฐ€ ํ˜„๊ธˆ๋ณด๋‹ค ๊ฒฝํ—˜์„ ์„ ํƒํ–ˆ๋‹ค.โ€
  • โ€œ๋Š˜ ์ฒ˜์Œ๋ถ€ํ„ฐ ํฐ ๊ทธ๋ฆผ์„ ๊ทธ๋ฆฌ๊ณ  ์—…์„ ์‹œ์ž‘ํ•ด์•ผ ํ•œ๋‹ค. 7๋…„ ์ „ ๋ธŒ๋ฃจํด๋ฆฐ์— ์œ„์›ค 1ํ˜ธ์ ์„ ์ง€์„ ๋•Œ๋„ ์‚ฌ๋ฌด๊ณต๊ฐ„ ๋””์ž์ธ, ์šด์˜, ๊ณ ๊ฐ๊ด€๋ฆฌ ์ •์ฑ…๋“ฑ ๋ชจ๋“  ๊ฒฐ์ •์„ ๋งˆ์น˜ ์šฐ๋ฆฌ๊ฐ€ ์ง€๊ธˆ ๋นŒ๋”ฉ 1000๊ฐœ๋ฅผ ์šด์˜ํ•˜๊ณ  ์žˆ๋‹ค๊ณ  ๊ฐ€์ •ํ•˜๊ณ  ๋‚ด๋ ธ๋‹ค. ๊ทธ๋ ‡์ง€ ์•Š์•˜๋‹ค๋ฉด ์ ˆ๋Œ€๋กœ ์ง€๊ธˆ๊นŒ์ง€์˜ ์„ฑ๊ณผ๋ฅผ ์ผ๊ถˆ๋‚ด์ง€ ๋ชปํ–ˆ์„ ๊ฑฐ๋‹ค. ๋Š˜ ํฌ๊ฒŒ ์ƒ๊ฐํ•ด๋ผ.โ€

4. Saket Modi, CEO of Lucideus:

  • ๊ฐ€์žฅ ์‡ผํ‚นํ–ˆ๋˜ ์„ธ์…˜โ€ฆ ํ•œ ์ฐธ๊ฐ€์ž๋กœ๋ถ€ํ„ฐ ํœด๋Œ€ํฐ์„ ์ž ๊น ๋นŒ๋ ค๋„ ๋˜๋ƒ๊ณ  ํ•˜๋”๋‹ˆ ์ง„์งœ 30์ดˆ๋„ ์•ˆ๋˜์„œ ์Šคํฌ๋ฆฐ์— ๊ทธ ์‚ฌ๋žŒ์˜ ๋ฌธ์ž๊ธฐ๋ก, ์ฃผ์†Œ๋ก, ํ†ตํ™”๋‚ด์—ญ์„ ํ•ดํ‚นํ•˜์—ฌ ๋ผ์ด๋ธŒ๋กœ ๋ณด์—ฌ์คฌ๋‹ค. ์‹ฌ์ง€์–ด ์›๊ฒฉ์œผ๋กœ ์Œ์„ฑ๋…น์Œ ํŒŒ์ผ์„ ๋œฐ ์ˆ˜ ์žˆ๊ณ , ์–ด๋Š์ •๋„์˜ ์ปดํ“จํ„ฐ ์ •๋ณด๋งŒ ์žˆ๋‹ค๋ฉด ๋…ธํŠธ๋ถ์˜ ์›น์บ ์€ ๋ฌผ๋ก  ๋ชจ๋‹ˆํ„ฐ ์Šคํฌ๋ฆฐ์ƒท๊นŒ์ง€ ํ•ดํ‚นํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ํ•œ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ทธ๋Š” ๋งํ–ˆ๋‹ค. โ€œIโ€™m not trying to scare you!โ€ โ€ฆ.

5. ํฌ๋ธŒ์Šค์—์„œ ์ง„ํ–‰ํ•˜๋Š” ํ–‰์‚ฌ๋‹ˆ ๊ทธ ์ฃผ์ œ๊ฐ€ ๋”ฑ๋”ฑํ•˜๊ณ  ๊ฑด์กฐํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•œ ๋‚˜์˜ ์˜ˆ์ƒ์€ ๋ณด๊ธฐ์ข‹๊ฒŒ ๋น—๋‚˜๊ฐ”๋‹ค:

  • ๋ช‡ ๋‹ฌ ์ „ ์„ฑํฌ๋กฑ์œผ๋กœ ๊ตฌ์„ค์ˆ˜์— ์˜ฌ๋ผ ์‚ฌ์ž„ํ•œ 500 Startup CEO์—๊ฒŒ ํ”ผํ•ด๋ฅผ ์ž…์€ ์„ธ ๋ช…์˜ ์—ฌ์„ฑ์ด ์‹ค๋ฆฌ์ฝ˜๋ฐธ๋ฆฌ์— ํŒฝ๋ฐฐํ•˜๋Š” ๋‚จ์„ฑ์šฐ์›”์ฃผ์˜์— ๋Œ€ํ•ด ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆ„๋Š” ์„ธ์…˜์€ ๋งค์šฐ ์˜๋ฏธ ๊นŠ์—ˆ๋‹ค.
  • ๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตญ์˜ ํ•œ ์„น์Šค ํ…Œ๋ผํ”ผ์ŠคํŠธ๊ฐ€ ๋‚˜์™€ ์ฐจ๋ก€๋กœ ๊ธฐ์—…๊ฐ€๋“ค์„ ์ƒ๋‹ดํ•ด์ฃผ๋Š” ์„ธ์…˜๋„ ์ฐธ ํฅ๋ฏธ๋กœ์› ๋‹ค. ์ฒ˜์Œ์—๋Š” ๋‚จ๋งค ๊ณต๋™์ฐฝ์—…์ž๊ฐ€, ๋‹ค์Œ์—๋Š” ๋ถ€๋ถ€์ฐฝ์—…์ž๊ฐ€ ๋‚˜์™”๋‹ค. ์„น์Šค์™€๋Š” ๊ฑฐ๋ฆฌ๊ฐ€ ๋ฉ€์—ˆ์ง€๋งŒ, ์ฐฝ์—…์ด ๊ฒ‰์œผ๋กœ๋Š” ๋ฉ‹์ ธ๋ณด์ผ ์ˆ˜ ์žˆ์„์ง€๋ผ๋„ ์–ด๋งˆ๋ฌด์‹œํ•œ ์ •์‹ ์  ์ŠคํŠธ๋ ˆ์Šค์— ์‹œ๋‹ฌ๋ฆด ์ˆ˜ ์žˆ๋‹ค๋Š” ๋ฉ”์‹œ์ง€๋ฅผ ๋‚˜ํƒ€๋‚ด๊ธฐ์—๋Š” ์žฌ๋ฏธ์žˆ๋Š” ์ปจ์…‰์ด์—ˆ๋‹ค.

6. [ํšจ๊ณผ์ ์ธ ๋น„์†์–ด]์ฃผ์ œ๋ฟ ์•„๋‹ˆ๋ผ ์—ฐ์‚ฌ๋“ค์˜ ์ž์„ธ ๋˜ํ•œ ๋งค์šฐ ์ธ์ƒ์ ์ด์—ˆ๋‹ค. ๋ง๋”ํ•œ ๋ฐœํ‘œ์ž๋ฃŒ๋ฅผ ์ค€๋น„ํ•ด์„œ wow๋ฅผ ์ค„๋งŒํ•œ ์ปจํ…์ธ ๋ฅผ ๋ฉ‹์ง€๊ฒŒ ํฌ์žฅํ•˜๋ ค๊ณ  ํ–ˆ๋˜ ์„ธ์…˜์€ ํ•˜๋‚˜๋„ ์—†์—ˆ๊ณ , ๋ช‡ ๋ช…์„ ๋นผ๊ณ ๋Š” ํŽธํ•˜๊ฒŒ๊ณ  ๋‹ค๋ฆฌ๋ฅผ ๊ผฌ๊ณ  ์•‰๊ฑฐ๋‚˜ ๋Œ์•„๋‹ค๋‹ˆ๋ฉด์„œ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆ ์„œ ๋“ฃ๊ธฐ์— ๋งค์šฐ ํŽธํ–ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์—ฐ์‚ฌ๋“ค์€ โ€œshitโ€, โ€œfuckโ€๋“ฑ์˜ ๋น„์†์–ด๋ฅผ ๊ฝค ์ž์ฃผ ๋‚œ๋ฐœํ–ˆ๋‹ค. ๊ทธ๋“ค์€ ๋งค์šฐ ํšจ๊ณผ์ ์ด์—ˆ๋‹ค. ์›ƒ์Œ์„ ์ž์•„๋ƒˆ์œผ๋ฉฐ ์—ฐ์‚ฌ๊ฐ€ ๊ฐ•์กฐํ•˜๋ ค๊ณ ํ•˜๋Š” ๋ถ€๋ถ„์ด ๋”์šฑ ์™€๋‹ฟ์•˜๋˜ ๊ฒƒ ๊ฐ™๋‹ค. ์ด๋Ÿฐ ๋น„์†์–ด๋“ค์˜ ๋งฅ๋ฝ์ด ๋งค์šฐ ๊ฑด์ „ํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค.

7. Thank you Ashoka and Babson for sponsoring my participation!

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I got so lucky and invited to participate in 2017 Forbes Under 30 Summit. As much as Iโ€™m grateful for daily hours of sitting inside classrooms and being spoonfed with new knowledge, it was so much fun to be out and walk around for a few doses of inspiration. Here are a few things I learned:

  1. Qualitative implication of a conference

There are probably multiple KPIs that measure success of events like this. But it doesnโ€™t always take sessions jam-packed with new knowledge or amazing stories. Various elements of the event from the venue, participant networks, food, or even the ads may serendipitously spark thoughts for people to think of new connections, reflections and hence inspired.

2. Being an influencer

Forbes was a great embodiment to how name brand amplifies oneโ€™s message significantly. Once you see one celebrity after another like Kendrick Lamar, Ashton Kutcher, Karli Closs, or John Scully, itโ€™s not difficult to find yourself clapping for their presence regardless of what they say. On the contrary, it takes so much for a nobody to be up on the stage, grab everyoneโ€™s attention, engage them with an amazing story, and get a round of applause with a beautiful message. This attests a)how easy it can be for influencers to get people to listen to and therefore b)how easily they can push for a change via putting together their voices.

3. Adam Neumann and WeWork:

  • People care about fulfillment, a part of which money can help them get there, not a final goal. Base you dream to build your company on that fulfillment, not a desire to become a billionaire.
  • This sense of fulfillment as a core source of motivation applies to WeWorkโ€™s employees as well. Most employees, when asked to take either cash or travel with colleagues(sponsored) for a bonus, 98% chose to travel with colleagues.
  • Think big at all times. When working on their first building in Brookyln, NY 7 years ago, (now WeWork has over 170 locations in multiple countries), Neumann made decisions as though they had 1,000.
  • Hereโ€™s a good summary of what Neumann said in the : https://goo.gl/kkbJxb

4. Saket Modi, CEO of Lucideus:

  • This was probably the most shocking and engaging session out of all. (I mostly attended the tech sessions.) This guy came onto the stage and asked for a volunteer to borrow a phone. He literally did a live demo of hacking that personโ€™s address book, SMS history and call history under 30 seconds. He was also able to activate voice recording without the user knowing. He also showed how he can just easily hack other computers nearby, take a screenshot or access its webcam without the computer knowing.
  • He concluded by saying something like โ€œI wasnโ€™t trying to scary you guysโ€ฆโ€
  • โ€ฆ

5. Variety of fresh and important topics

My expectation that most topics at this event would be dry and formal couldnโ€™t have been more wrong. There was a session called โ€œThe Whistleblowersโ€, in which three victims from 500 StartUp ex-CEOโ€™s sexual harassment spoke genuinely and actively about male dominance culture in the Silicon Valley. There was also another session by a sex therapist providing consultation to entrepreneurs that are in brother-sister relationship and another in married status. Her advice was far from pertaining to sex health, but I found it effective enough to learn that being an entrepreneur entails an enormous amount of stress in spite of its seeming glory.

6. Effective profanity

The attitudes and tones of speakers were quite intriguing to me as well. Rather than having a TED-Talk styled, clean presentation, most speakers sat comfortably or walked around for what was more like friendly conversations. Celebrities didnโ€™t hesitate to drop the f word or say โ€œshitโ€ here and there, which I found pretty effective in resonating with what they were saying. I think the context was what made the profanity rather friendly.

7. Thank you Ashoka and Babson for sponsoring my participation!

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Social impact | Biz Dev | Digital | I drive the expansion of tech ventures to APAC. Featured writer under The Startup, Mediumโ€™s largest active publication.

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