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์ฃผ๋ณ€์— ๊ต์œก ๋ณ€ํ™”์— ์—ด์ •์„ ๊ณต์œ ํ•˜๊ณ  ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค๊ณผ ๋Œ€ํ™”ํ•˜๋ฉฐ ๋Š˜ ๊ธ์ •์ ์ธ ์—๋„ˆ์ง€๋ฅผ ๋ฐ›๋Š”๋‹ค. ๊ต์œก ๋ฌธ์ œ์— ๋Œ€ํ•œ ์ •์˜๋Š” ๋น„์Šทํ•˜์ง€๋งŒ, ๊ฐ์ž๊ฐ€ ์ค‘์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ•˜๊ฑฐ๋‚˜ ์ž์‹ ์žˆ๋Š” ๋ฌธ์ œ๋ฅผ ์—๋“€ ํ…Œํฌ ๊ธฐ์—…, ๋น„์˜๋ฆฌ ๋‹จ์ฒด, ๊ต์‚ฌ ๋‹จ์ฒด, ๊ณต๊ต์œกํ˜„์žฅ ๋“ฑ ๋‹ค์–‘ํ•œ ๊ณณ์—์„œ ๋‹ค์–‘ํ•œ ๋ฐฉ๋ฒ•์œผ๋กœ ํ•ด๊ฒฐํ•˜๊ณ  ์žˆ๋‹ค.

๋‚ด๊ฐ€ ๊ต์œก์— ์–ด๋–ค ๊ธฐ์—ฌ๋ฅผ ํ•  ์ˆ˜ ์žˆ์„๊นŒ ๊ณ ๋ฏผํ•˜๊ณ  ์žˆ๋Š” ์š”์ฆ˜์˜ ์ƒ๊ฐ๋“ค์„ ๊ณต์œ ํ•˜์ž๋ฉด,

1. ๊ตญ๋‚ด ์ž๋ณธ์‹œ์žฅ์—์„œ ์œ ์˜๋ฏธํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘๊ณ  ์ธ์ •์„ ๋ฐ›๋Š” ๊ต์œก๊ธฐ์—…๋“ค์˜ ๋Œ€๋ถ€๋ถ„์€ ํ•™์—…๋Šฅ๋ ฅ ์ฆ์ง„์„ ์œ„ํ•œ ์„œ๋น„์Šค์ด๋‹ค. X(์„œ๋น„์Šค)๋ฅผ ์ด์šฉํ•˜๋ฉด Y(๊ณผ๋ชฉ์ด๋‚˜ ์‹œํ—˜) ์„ฑ์ ์„ ๋” ๋นจ๋ฆฌ, ๋” ํšจ๊ณผ์ ์œผ๋กœ ์ฆ์ง„์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š” ์„œ๋น„์Šค๋“ค ๋ง์ด๋‹ค.

2. ๋ฐ˜๋ฉด์—, ์šฐ๋ฆฌ๊ฐ€ ํ”ํžˆ โ€œ๋ฏธ๋ž˜ ๊ต์œกโ€์„ โ€ฆ


Biz Dev(์‚ฌ์—…๊ฐœ๋ฐœ)์ด ์™œ ์ค‘์š”ํ•œ ์ง€, ๊ทธ๋ฆฌ๊ณ  ์–ด๋–ค ์ผ์„ ํ•˜๋Š”์ง€์— ๋Œ€ํ•ด ๋…ผ์˜ํ•  ๋•Œ Sales์™€ ์—ฐ๊ด€์ง€์–ด ๊ทธ ๊ธฐ๋Šฅ๊ณผ ์—ญํ• ์— ์žˆ์–ด ๊ตฌ๋ถ„์ด ์–ด๋ ค์šธ ๋•Œ๊ฐ€ ์žˆ๋‹ค. Sales์™€ Biz Dev ๋‘˜ ๋‹ค ๋˜‘๊ฐ™์ด ํšŒ์‚ฌ์˜ ์„ฑ์žฅ์— ๋งค์šฐ ์ค‘์š”ํ•œ ๊ธฐ๋Šฅ์ด์ง€๋งŒ, ๊ฐ ํŒ€์ด ํ•ด์•ผํ•  ์ผ์„ ๋ช…ํ™•ํžˆํ•˜๊ณ  ์˜ณ์€ ์‚ฌ๋žŒ์„ ์ž๋ฆฌ์— ๋ฐฐ์น˜ํ•ด์•ผ ๋‘ ๊ธฐ๋Šฅ์ด ์‹œ๋„ˆ์ง€๋ฅผ ๋ฐœํœ˜ํ•˜๊ณ , ์กฐ์ง์„ ์„ฑ์žฅ์‹œํ‚จ๋‹ค. Sales ํŒ€์€ ์ ์ ˆํ•œ ํŒ๋งค ์ „๋žต๊ณผ ํšจ๊ณผ์ ์ธ ์‹คํ–‰์œผ๋กœ ์ œํ’ˆ์„ ์ง์ ‘ ํŒŒ๋Š” ์‚ฌ๋žŒ๋“ค์ด๋‹ค. ๋”ฐ๋ผ์„œ, ์›”๋ณ„, ๋ถ„๊ธฐ๋ณ„ sales quota๊ฐ€ ์ฃผ๋œ KPI์ด๋‹ค. ์ด์— ๋ฐ˜ํ•ด Biz Dev์€ sales quota์™€ ๊ฐ™์€ ์˜์—…์˜ ์ง์ ‘์  ์ฑ…์ž„์€ ๋œ ํ•  ์ˆ˜ ์žˆ์œผ๋‚˜, ๋‚จ๋“ค์ด ๋ณด์ง€ ๋ชปํ•˜๋Š” ์™ธ๋ถ€ ํŒŒํŠธ๋„ˆ โ€ฆ


Business Development(์‚ฌ์—… ๊ฐœ๋ฐœ, ์ดํ•˜ Biz Dev)๋ผ๋Š” ์—ญํ• ์€ ์ตœ๊ทผ ์Šคํƒ€ํŠธ์—…๋“ค์„ ์œ„์ฃผ๋กœ ๊ตญ๋‚ด์—์„œ๋„ ์•Œ๋ ค์ง€๊ธฐ ์‹œ์ž‘ํ–ˆ์ง€๋งŒ, ์•„์ง์€ ์ •ํ™•ํžˆ ๋ฌด์—‡์„ ํ•˜๋Š” ์ผ์ธ์ง€ ์ดํ•ดํ•˜๋Š” ๋ฐ”๊ฐ€ ์กฐ๊ธˆ์”ฉ ๋‹ค๋ฅด๋‹ค. ์ง€๋‚œ 10๋…„๊ฐ„ ๋ฏธ๊ตญ, ์‹ฑ๊ฐ€ํด ๊ทธ๋ฆฌ๊ณ  ํ•œ๊ตญ์„ ์˜ค๊ฐ€๋ฉฐ ๋‹ค์–‘ํ•œ ๋””์ง€ํ„ธ ์„œ๋น„์Šค, ํ…Œํฌ product, ์†Œ์…œ ๋ฒค์ฒ˜, ๋น„์˜๋ฆฌ๋‹จ์ฒด๋“ฑ ๋‹ค์–‘ํ•œ ์กฐ์ง์˜ Biz Dev ์—…๋ฌด๋ฅผ ํ•ด์˜ค๋ฉด์„œ, ๋‚ด๊ฐ€ ํ•˜๋Š” ์ผ์„ ์†Œ๊ฐœํ•  ๋•Œ๋งˆ๋‹ค ๋Œ€๋ถ€๋ถ„ ๋‹ค์†Œ ์ƒ์†Œํ•˜๋‹ค๋Š” ๋ฐ˜์‘์ด๋‹ค. ์˜๋ก€ํžˆ ์˜์—…์„ ํ•˜๊ณ  ๊ณ ๊ฐ๊ณผ ๋„คํŠธ์›Œํ‚นํ•˜๋Š” ๊ฒƒ์ด ์ฃผ์—…๋ฌด๋ผ ์ƒ๊ฐํ•œ๋‹ค. ํ•˜๊ณ  ์žˆ๋Š” ์ผ์„ ์ž์„ธํžˆ ์„ค๋ช…ํ•˜๋ฉด, โ€œ๊ทธ๋Ÿฐ ์ผ๋“ค์„ ํ˜ผ์ž ๋‹ค ํ•ด์š”?โ€๋ผ๋Š” ๋ฐ˜์‘๋„ ์žˆ๋Š”๋ฐ, ํ˜ผ์ž๊ฐ€ ์•„๋‹Œ ํŒ€์ด ํ•˜๋Š” ์—ญํ• ์ด์ง€๋งŒ, Bi โ€ฆ


๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์ด ๊ฒฐ์ฝ” ๋ฉ์ฒญํ•˜์ง€ ์•Š์€ ์ด์œ 

๋ช‡ ํ•ด ์ „, 5๋…„๊ฐ„์˜ ํœดํ•™์„ ๋งˆ๋ฌด๋ฆฌํ•˜๊ณ  ์„ธ์ƒ์—์„œ ์ œ์ผ ๋‚˜์ด ๋งŽ์€ (์ ์–ด๋„ ๋‚ด๊ฐ€ ๋Š๋ผ๊ธฐ์—!) ๋ณตํ•™์ƒ์œผ๋กœ์„œ์˜ ์‚ถ์„ ์‚ด๊ฒŒ ๋˜์—ˆ๋‹ค. ์‹ ์ž…์ƒ์ด์—ˆ์„ ๋•Œ์™€๋Š” ๋งค์šฐ ๋‹ค๋ฅธ ๊ฒฝํ—˜์ด์˜€๋Š”๋ฐ, ๊ทธ ์ค‘ ๊ฐ€์žฅ ํฅ๋ฏธ๋กœ์šด ๊ด€์ „ ํฌ์ธํŠธ๋Š” ์˜ˆ์ „๋ณด๋‹ค ์ •๋ง ๋งŽ์€ ํ•™์ƒ๋“ค์ด โ€œ์‚ฌํšŒ์  ๊ฐ€์น˜โ€์— ๊ด€์‹ฌ์ด ๋งŽ์•„์กŒ๋‹ค๋Š” ๊ฑฐ๋‹ค. ํ•™๊ต ๋‚ด ์“ฐ๋ ˆ๊ธฐ๋ฅผ ์ค„์ด๋Š” ์ปค๋ฎค๋‹ˆํ‹ฐ ํ™œ๋™์ด ๋˜์—ˆ๋˜, ์–‘์„ฑ ํ‰๋“ฑ ํ˜น์€ ์ธ์ข… ์ฐจ๋ณ„๊ณผ ๊ฐ™์€ ์ฃผ์ œ๋ฅผ ๋‹ค๋ฃจ๋Š” ๊ฐ•์—ฐ๊ฐ™์€ ์ž๋ฆฌ์— ๋งŽ์€ ์–ด๋ฆฐ ํ•™์ƒ๋“ค์„ ์ž์ฃผ ๋ณผ ์ˆ˜ ์žˆ์—ˆ๋‹ค. ์†Œ์…œ ์ž„ํŒฉํŠธ, ์ž„ํŒฉํŠธ ํˆฌ์ž, ์‚ฌํšŒ์  ๊ธฐ์—… ๋“ฑ์˜ ์ฃผ์ œ์™€ ์—ฐ๊ด€๋œ ํ–‰์‚ฌ๋“ค์€ ์˜ˆ์ „์—” ์˜๋ก€ํžˆ ๋Š˜ ๋ณด๋˜ ์‚ฌ๋žŒ๋“ค๋งŒ ๋ณด๋Š” ์ž๋ฆฌ์˜€๋‹ค๋ฉด, ์ด์ œ๋Š” ์šด๋™์„ ์ˆ˜๋กœ ์œ ๋ช…ํ•œ ํ•™์ƒ, ๊ณต๋ถ€๋ฅผ ์ œ์ผ ์ž˜ํ•˜๋Š” ํ•™์ƒ, ํŒŒํ‹ฐ๋ฅผ ์ œ์ผ โ€ฆ


Social Impact and Business Growth used to be a separate agenda.

Years ago, I had the boring honor of being the oldest undergraduate student ever when I returned to college after 5 years of working on projects and ventures. One of the most interesting observation was to see so many young people interested in โ€œsocialโ€ everything โ€” social innovation, social enterprise, social investment, social impact. Whether itโ€™s through a zero-waste community challenge or a talk about racism and gender inequality, Iโ€™ve seen more younger people than ever who want to learn more about how they can contribute to making positive social and environmental changes. This wasnโ€™t just at my small businessโ€ฆ


StartingBloc: Tribe of Empathy on Steroids

Entering StartingBlocโ€ฆ

As Iโ€™m finally nearing the end of college life, this last semester has been as difficult as the first semester upon my return. Having come back to college at the age of 25 after 5 years of gap, I felt bored, lonely and anxious in school. Then, I slowly began to find connections between my learning and my future work, tried to open up myself for a wider network, and met several friends that I now consider as some of my closest friends. I stopped worrying about whether my return to college rather than dropping out was the right decisionโ€ฆ


Disclaimer: This is not a promotion of SingularityUโ€™s programs. I know very little about their details.

When I told my friends that I was going to Amsterdam for this Thanksgiving break to attend a conference, they kept asking โ€œbut what are you really going to Amsterdam for?โ€ Well, while I admit that I definitely enjoyed the beautiful and fun aspects of the Netherlands, attending this summit was my favorite part of this trip. This is an event where over 800 entrepreneurs, professionals, and industry experts around the world pay $2,500 to learn, network, and get inspired about the future ofโ€ฆ


Hubspot, a global inbound marketing and sales platform company (proudly made in Boston), hosted its 1st Annual Inbound Sales Bootcamp. I decided to participate since I wanted to learn not only more about IT sales, but also how this event would be run from an education perspective. Iโ€™ve been to many hackathon/competition events but Iโ€™ve never been to a sales competition. Iโ€™d like to share how the event was run and what I learned from this great event.

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This time, I was fortunate to attend โ€œIoT for Good: Connected, Inclusive, Smart Citiesโ€, a HubWeek event.

I have a passion for the three areas below. If you find any of the following resonating with your aspirations, you should have been at this event:

  • community development via social-impact-oriented real-estate projects
  • social impact through data and technology
  • profitable and equitable goods/services

Under the grand theme of developing and designing Internet of Things for good, the event was broken down into demo booths of social-impact-oriented initiatives and TED-style talks of speakers from varying organizations from Verizon, MBTA, Continuum, Supernormal, and our veryโ€ฆ


Facebook translation has left me some epic failures on my past writings(both ways) so I took more time to write in Korean and English.

์šด์ข‹๊ฒŒ Ashoka์™€ Babson์œผ๋กœ๋ถ€ํ„ฐ ํ›„์›์„ ๋ฐ›์•„ ์ง€๋‚œ 3์ผ๊ฐ„ ๋ณด์Šคํ„ด์—์„œ ๊ฐœ์ตœ๋œ ํฌ๋ธŒ์Šค(Forbes)์˜ โ€œUnder 30 Summitโ€ ํ–‰์‚ฌ์— ์ดˆ๋Œ€๋˜์—ˆ๋‹ค. ๊ต์‹ค์— ์•‰์•„ ๊ต์ˆ˜๋‹˜๋“ค์ด ์ „๋‹ฌํ•ด์ฃผ๋Š” ์ง€์‹์„ ๋– ๋จน๋Š” ๊ฑด ๋งค์šฐ ๊ฐ์‚ฌํ•˜์ง€๋งŒ, ํ•˜๋ฃจ์— ํ‰๊ท  6์‹œ๊ฐ„์„ ์ญ‰ ์•‰์•„์žˆ๋‹ค๊ฐ€, ์ด๋ ‡๊ฒŒ ๋ฐ–์—์„œ ์™”๋‹ค๊ฐ”๋‹ค ํ•˜๋‹ˆ ๋„ˆ๋ฌด ์ข‹์•˜๋‹ค. ํฌ๋ธŒ์Šค ํ–‰์‚ฌ๋Š” ํŠนํžˆ ๋‹ค์–‘ํ•œ ์…€๋Ÿฝ๋“ค์ด ์ฐธ์—ฌํ•œ ํ–‰์‚ฌ์—ฌ์„œ ์ƒˆ๋กœ์› ๋‹ค. ๊ธฐ์–ต์— ๋‚จ๋Š” ๋ช‡ โ€ฆ

Alex JongKyu Lim ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ธ๐Ÿ‡ฌ

Social impact | Biz Dev | Digital | I drive the expansion of tech ventures to APAC. Featured writer under The Startup, Mediumโ€™s largest active publication.

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